On the morning of January 29, 2015, the 2015 annual management meeting of Sino-Hong Kong Chain was held in the company's Shanghai headquarter. Mr. Qian Kuo, general manager of Hong Kong Chain Business Division, Mr. Qin Maolin, deputy general manager of Hong Kong Chain Business Division, and nearly 100 people, including directors, managers, supervisors, regional managers and store managers, attended the meeting, which was presided over by Mr. Cai Linmao, director of the general manager office.
At the beginning of the meeting, General Manager Qian gave an opening speech. Mr. Qian expressed his sincere respect to all the regional managers, store managers and all the family members of the Hong Kong chain chain for their hard work in the past year. Money is always first summarized chain operation in 2014, in 2014 is a year performance breakthrough, category are enhanced the communication with branch, department and branch closely linked to the headquarters of the responsibility to give the full affirmation, and money is always mentioned because of the chain strong and makes many suppliers to the company's attitude changed, upstream suppliers of chain and win-win cooperation in the future is full of confidence. Then, Mr. Qian elaborated on the company's strategy and operation and management strategy in 2015. Mr. Qian stressed that 2015 was a turning point for the chain, and all departments and branches of the company would do their best to achieve performance. In 2015, all store managers will adopt the shareholding system, advocating all store managers to operate the stores with the mentality of the boss, and ensuring the profitability of all stores before May 2015. Finally, while acknowledging the hard work of the branch in 2014, Mr. Qian is full of confidence in the management team of the company and the future development of the company.
In the second part of the meeting, Vice General Manager Qin made a summary of the overall work in 2014 and the annual operation and management plan of the chain in 2015. Before the official start of the speech, President Qin conveyed the chairman's comment on the work of the chain -- "I am worried in 2013, I can rest assured in 2014, and I am full of confidence in 2015". 2015 will be a year full of confidence for the chain. After the meeting began, Mr. Qin firstly summarized the characteristics of the chain's performance in 2014:1. The number of chain stores in 2014 exceeded 80; 2. 2. Easy start of branch store; 3. Chain sales completion rate of more than 110%; 4. The monthly sales, the number of profitable branches, the number of on-site support by headquarters staff, the number of promotional launches of interactive resources for purchasing and marketing, and the number of visits by suppliers all hit the highest value in the company's history in the past three years. At the same time of summarizing the progress of performance, it also summarizes the deficiencies of performance in 2014. Secondly, after summarizing the overall operation idea of the chain in 2014, President Qin introduced the overall operation idea of the chain in 2015 - "follow the trend, go all out, strive to cross the inflection point", and put forward the operation idea of "further strengthen the performance target, focus on the core point and act quickly" for all departments. Subsequently, General Qin emphasized the general outline of business planning guidance in 2015. General Qin pointed out that the company will continue to focus on the "three guidance", "one growth", "two around" and "two obey" as the general outline of guidance, and again the starting point target, and make every effort to break through the whole line and pay close attention to the channel scale and profitability. Finally, the business strategy proposition of "competing for sales volume, promoting step, strong strength" and the performance target of 2015 are explained in detail. This part of the meeting ended with the collective encouragement of President Qian "strive to be the first, break through the whole line and realize our dream of Hong Kong and China".
Meeting the third link shall be provided by the marketing director of the centre for easy stability into Mr As "marketing planning and strategy" in 2015, logistics center director Mr Zhou Zhongmin as "logistics planning and strategy" in 2015, the financial director of the centre for Mr Wu Yangchuan "branch management risk control points", ya meter tuning manager "branch safety stock and order management", quality management department manager Mr Ding Jianfeng makes the interpretation of "quality management practices". Finally, Mr. Chen, General Manager of Speed Map Machinery, was specially invited to have a special exchange on UV technology and product application.
The biggest innovation of this conference is to change the original way of collective listening and speaking to the form of sub-conference forum, where each store manager chooses his or her most concerned aspects to carry out thematic forum exchange. The second day of the agenda of this meeting is the sub-meeting forum. Through the questionnaire survey in the early stage, the sub-meeting selected two business issues that the branch stores are most concerned about, one is "Market Development and Marketing Innovation Forum", the other is "Branch Logistics Cost Reduction Forum". "Marketing and the marketing innovation BBS" meeting presided over by the marketing center is always, this discussion paper generalizes the development and marketing innovation in two parts, the article through the case analysis and discussion, share successful manner, nearly two dozen from branch manager or regional manager to actively participate in discussion and sharing, meeting a lot of enthusiasm. "Store Logistics Cost Reduction Forum" was hosted by Logistics Center Director Zhou Zhongmin, who shared the idea that cost reduction is net profit. At present, the logistics cost of many branches is on the high side, which seriously affects the profitability of the branches. General Manager Zhou introduced the ways and methods of logistics cost reduction in branch stores, and proposed new goals and new methods to reduce logistics freight in 2015. Through this discussion, more than 20 store managers or regional managers from the branch stores are full of confidence in the logistics cost reduction next year!
In the afternoon of the second day of the conference, category planning and high new product launch conference were held. The meeting was divided into two sessions. The first session was presided over by Manager Wang of Product Department 1, and the second session was presided over by Manager Yao of Product Department 2. At the meeting, each category manager made a detailed explanation and sharing on the overall category operation direction, core operation strategy, main promotion products and front-end linkage issues in 2015.
On the morning of the third day of the meeting, the work summary of 2014 and the work plan of 2015 were held for each region. Regional managers from 11 regions summarized the work of 2014 and planned the key work of 2015.
